Mission
Advance evidence-based decision design while protecting user agency. We teach how to diagnose friction, choose honest frames, and run experiments that respect context.
View coursesWe started as a small research collective translating classic behavioral findings into modern product and policy playbooks. Today, we teach creators how to ship humane defaults and measurable experiments.
Advance evidence-based decision design while protecting user agency. We teach how to diagnose friction, choose honest frames, and run experiments that respect context.
View coursesEach course ships with a reading map, decision checklists, and experiment templates. We label evidence quality and declare uncertainties.
Read FAQsAlumni have improved onboarding clarity, simplified benefits choices, and reduced harmful defaults without dark patterns.
Contact usPhD in Economics; designs field experiments for social programs and consumer products.
Former PM; specializes in friction audits and behavioral metrics at scale.
Works with agencies on transparent default policies and informed consent.
Builds assessments that measure real skill transfer, not trivia recall.